The expo that aims to become the monster that once was E3 has received a new name, a new website, and timeframe for registration. IDG, the publisher of GamePro Magazine and the owner of the new show announced that the GamePro Game Expo will henceforth be called the "E for All Expo" ("E" for entertainment). The show will take place inside the Los Angles Convention Center from October 18-20 and will allow the public to "test drive tomorrow's tech and be on the inside track of all things in electronic entertainment."
Ironically, the ESA endorses the E for All Expo, even though it appears to embody the spirit of E3, which underwent major changes earlier in 2006. Registration for the new show starts in spring.
Just thought of this pun... E for All rhymes with free for all. Yeah it's going to be hell just walking around that place.