Senators Clinton and Lieberman to join forces with ESRB

A surprising development in the war between honest politicians and sinful video games comes from Washington, D.C. today. GamePolitics reports that Senators Hilary Clinton and Joe Lieberman will hold a press conference with ESA president Doug Lowenstein to announced a new television campaign to promote the ESRB ratings system. The campaign, which will run nationwide, aims to make parents more aware about how game ratings work. Representatives from both Best Buy and GameStop will be present at the press conference, which is scheduled to begin at 3:00 PM EST.

Clinton and Lieberman have long been opponents of the video game industry. What would cause them to change their views so rapidly? Joystiq suggests that the recent elections results could explain it. Now that the Democrats control the Senate and the House, the pair may want to focus on getting something worthwhile done. Joystiq also points to the fact that Hilary has her eyes on the Oval Office and she may want something more substantial under her belt.

Stay tuned for updates after 3:00 PM EST.

[Senators Hillary Clinton & Lieberman to Participate with ESRB Ad Blitz @ GamePolitics]
[Clinton and Lieberman make nice with ESRB ... why? @ Joystiq]